Shincha 2026 Hayai
Shincha 2026 Hayai
The first Shincha is expected in mid-April. Sign up for the waiting list above so you don't miss the launch in 2026!
The very first green tea of the new 2026 season comes from Mr. Eiichi on the island of Tanegashima, in the far south of Japan. Along with the ➡️SHINCHA MIDORI, it is flown directly to us from the tea farm—and quantities are extremely limited! An incredibly smooth, slightly sweet Shincha green tea with subtle floral notes and a mild umami flavor. The aftertaste features notes of light-colored grapes. A unique Shincha that can only come from Tanegashima. The Shuntaro cultivar is found exclusively on Tanegashima and was developed by Eiichi Matsushita and Shinichi Sawayanagi of the Tanegashima Tea Association. Of course, Eiichi-san completely avoids pesticides and chemical fertilizers. Due to its high quality, this green tea can be steeped at least 4 times! We will only have a very limited quantity in stock, as Mr. Eiichi produces only a limited amount each year and his Shincha is extremely popular in Japan.
Variety: SHINCHA Sencha (loose green tea, lightly shaded, premium selection)
Characteristics: mild and smooth, full-bodied, mild umami, slightly floral, notes of light-colored grapes, very fresh, top-quality first flush Shincha
Shading: Asamushi (light)
Producer: Mr. Eiichi (Tanegashima Tea Association)
Cultivation: No pesticides, herbicides, or chemical fertilizers
Origin: Tanegashima , Kyushu, Japan
Harvest: Early harvest 2026
Cultivar: Shoju
Content: 50g
Delivery: approx. 2-3 working days (Germany, other countries)
Directly on the Pacific coast: Mr. Eiichi's tea fields on the southern Japanese island of Tanegashima are cultivated without pesticides, herbicides or chemical fertilizers.
Passion for green tea: Mr. Eiichi has been researching organic tea cultivation & tea cultivars for years.
At least 4 infusions
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Highest green tea quality also means that many infusions are possible from the same tea leaves: from full-bodied & sweet to fresh & fruity to gentle & fresh, the taste of this premium shincha changes from infusion to infusion. Our recommendation for infusion times and temperatures can be found below.
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This loose Shincha green tea has a smooth, full-bodied aroma with sweetish notes and a balanced umami. Very fresh & slightly fruity. The cultivar (tea bush variety) Shuntaro provides an almost velvety-fresh taste.
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This Shincha comes from the far southern island of Tanegashima. Mr. Eiichi runs the farm without the use of pesticides & is very committed to pesticide-free cultivation and the spread of this type of cultivation on Tanegashima.
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The Shincha is naturally grown completely pesticide-free and without chemical fertilizers.
Mr. Eiichi uses tea bushes of the Shoju cultivar—a variety he developed himself—to produce his full-bodied Sencha. This variety of tea plant is ready for harvest earlier than, say, Yabukita, and has a sweet, mellow flavor. Not sure what that means? We explain it in our FAQ.
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Shincha is very fresh and has a higher moisture content than regular Sencha green tea. Therefore, you should drink it quickly to fully enjoy its aroma.
1 teaspoon per 100ml / 60 degrees / 120 seconds
The loose tea is brewed in a pot with a sieve. Alternatively, you can use disposable tea bags. It is a sweet, aromatic and smooth green tea and tastes good to both beginners and green tea connoisseurs. Our tutorial video below shows you how easy it is to prepare.
For the first infusion, we recommend a temperature of 60°C and a brewing time of 120 seconds. This corresponds roughly to the preparation of Gyokuro and creates a balanced, fully aromatic taste experience with sweetish notes. We would recommend brewing the 2nd infusion at 60 - 70°C for 10 seconds. Here, more freshness and a light fruitiness come through. The umami is still strong. For the 3rd infusion, we recommend 70°C and an infusion time of 15 seconds. A nice freshness, slight tartness and a little less umami can be tasted. We recommend the 4th infusion at 75°C and 20s. Further infusions are possible depending on taste.
Another preparation option is the classic Sencha variant: with 70°C water and 60s infusion time, you get a clear, fresh and slightly sweeter infusion. Further infusions are then slightly hotter with a shorter infusion time (10-20s).
Coldinfusion
Our senchas are also particularly suitable for cold brewing: simply double the amount of sencha with cold water and leave to infuse for 10-15 minutes. Your delicious refreshment is ready. Our tutorial video below shows you this simple and super refreshing preparation method.
Storage
Shincha Sencha comes in a sealed and resealable aroma bag. This makes it super easy to remove and the tea stays fresh for a long time. For even easier removal, we recommend our Washi tea tins, artfully covered with tissue paper.
